The Process of Design and Production of a Toy

 Alrighty, I've been asked a few times on the process of designing a toy. So here it is, I will try my best to describe the whole process here. I always wanted to make my own toys and become a toy designer. When the opportunity came for me to do so when I established BeeFy & Co. I went in with a head full of steam. First and foremost is that you have to do your research. Research, research, research. Gather as much information and leads as you can.

So, I wanted to become a toy designer…where do I begin?! I Googled, Moogled and Binged every site, page and blog on the web. I found some useful information and a bunch on vague and useless ones. With 3 years of experince designing toys for BeeFy & Co. I will share my knowledge with you all. I will try to keep this as simple as possible in these steps.



Brainstorm, draw and sketch out your idea and concept. Don't be fixated on one character, unless you know for sure that character is the one you want to design, develope and put in production. Most of the time you'll be surprise how many new characters you actually create during this process.

Don't worry about refining the artwork. Once you have decided and picked your character that you want to move forward with. Draw and sketch out different poses and give it a personality and character. The backstory of your character will slowly develop as the more you keep drawing it.

BeeFy & Co. Turns 3!!

I just turned 3 on June 10th, 2014! My oh my, how time sure flies when you are enjoying what you do. The past 3 years was definitely a wild ride. There were so many good times and bad times. There were many times I asked myself "What did I get myself into?!". The toy industry is such a tough market and trying to establish myself as a professional artist is also as tough. The toughest part of doing anything is to keep on going, self motivate and not quiting, no matter how many times you have failed or fallen. The easy way out of anything is to quit and give up.

On June 10th, 2011 I started BeeFy & Co. with 5 other friends and three years later it's basically myself now with two silent partners. But I do get the occaisional help from some of my good friends here and there. I've learned so much throughout these years. Running a company alone will help you grow some big balls and give you extra hair on your chest.